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Social media and real-time search - two worlds that are converging |
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 Following the addition of Google’s new capability to the Google South Africa search engine, this may turn out to be one of its most important search innovations: the option for users to search for real-time social media content from across the Web. With that move, two worlds that many online marketers still treat as separate environments suddenly converge into one space. Google launched this feature internationally in late 2009, but it is now available to anyone who does a search on google.co.za. Users can get live updates from social networking sites such as Twitter, MySpace, Facebook and FriendFeed, as well as headlines from the latest news reports and blog posts published when they do a search. Importantly, the new feature is also designed with mobile platforms such as iPhone and Android devices in mind. The implications for South African marketers are profound. Suddenly, social media is integrated into search, one of the most basic features of the Web. |
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 There is nothing more infuriating than reading the plethora of emails each day advertising improvements to ones anatomy, get rich quick schemes and lately trying to solicit bank account information form unsuspecting workers. Our businesses spend thousands of Rands in man hours just dealing with this daily scourge. Once your email address appears on one of these spammers lists you can spend a lifetime dodging dubious emails at great expense in time, bandwidth and hassles. However email is part of our lives now and we need it to fulfill daily functions and needs.
Ideally you want to avoid getting onto the lists but the reality is that if you have had an email address for a couple of years then you’re probably caught in the trap already.
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