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Home Features Communication THE SCOURGE OF SPAM
THE SCOURGE OF SPAM PDF Print E-mail
There is nothing more infuriating than reading the plethora of emails each day advertising improvements to ones anatomy, get rich quick schemes and lately trying to solicit bank account information form unsuspecting workers. Our businesses spend thousands of Rands in man hours just dealing with this daily scourge. Once your email address appears on one of these spammers lists you can spend a lifetime dodging dubious emails at great expense in time, bandwidth and hassles. However email is part of our lives now and we need it to fulfill daily functions and needs.

Ideally you want to avoid getting onto the lists but the reality is that if you have had an email address for a couple of years then you’re probably caught in the trap already.

My Broadband reports that The Internet Service Providers’ Association (ISPA) first launched its ISPA Hall of Shame in September 2008, an initiative aimed at exposing the country’s biggest spammers. The “Hall of Shame” is a blacklist of known South African spammers and to date the project has shown good results. Numerous local spammers have seen the error of their ways, and have signed an undertaking to observe best practice in the sending of commercial email. Some other spammers are however less remorseful, and continue to spam local internet users and even resell email databases.

ISPA has released its latest spammer’s Hall of Shame, naming and shaming South Africa’s biggest spammers and email address resellers.
 

As an individual you should take a number of precautions:

 
  • Make sure your email address does not appear on your companies or any other website. You can always make use of “cloaking” to ensure your email address is not visible to webtrawlers who harvest email addresses for spammers.
  • Subscribe to a spam filter service as offered by most Internet service providers (ISP’s)
  • Open a GMail account. They have the best spam filtering system I have seen. You can synchronise your gmail account with your Outlook or Mail account with a few easy steps. Some of South Africa’s larger ISP’s are notorius for just deleting mail which they think is spam and they don’t even notify you as the end user. I’ve had a number of clients whose mail I just don’t get. Somehow Google seems to get this right.
  • When sending promotional email from your company make sure you do it to existing clients or members, make sure that the recipient has the option to unsubscribe form your newsletter or service and never ever just send off bulk emails from your desktop mail program and copy each of the recipients with all the others email addresses in your address list. That’s rude in this new information economy…
 
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